There was no coherent social media identity - the company was in need of visuals that represent and fit current web design (which you can see here) in order to stress the premium quality of of its services.
A set of aesthetically pleasing ads that represent ideas rather than specific treatments - lightness, smoothness, freshness, youth, happiness. The banners do not contain any words, as it has been proven that such solutions work best with Facebook advertising policy.

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