Problem
There was no coherent social media identity - the company was in need of visuals that represent and fit current web design (which you can see here) in order to stress the premium quality of of its services.
Solution
A set of aesthetically pleasing ads that represent ideas rather than specific treatments - lightness, smoothness, freshness, youth, happiness. The banners do not contain any words, as it has been proven that such solutions work best with Facebook advertising policy.

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